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Voice assistant study: Microsoft’s Cortana offers most answers, Google Assistant proves most accurate

Perficient Digital released the latest version of its now annual Digital Personal Assistants accuracy study. It compared responses to roughly 5,000 queries on seven...

Amazon ad revenue tops $3.5 billion in third quarter, expecting strong holiday season

Amazon advertising revenue increased by more than 45% year-over-year in the third quarter. Click to enlarge. Amazon advertising revenues hit a new high in...

Amazon ad revenue tops $3.5 billion in third quarter, expecting strong holiday season

Amazon advertising revenue increased by more than 45% year-over-year in the third quarter. Click to enlarge. Amazon advertising revenues hit a new high in...

Amazon keeps chipping at Google’s search ad dominance

Google is by far the dominant player in search advertising in the U.S., but Amazon and others are eroding that lead. Amazon’s share of...

Amazon keeps chipping at Google’s search ad dominance

Google is by far the dominant player in search advertising in the U.S., but Amazon and others are eroding that lead. Amazon’s share of...

3 ways to take back control from PPC automations

“Machines are better than people!”While true in some instances, such a provocative statement conjures B-movie imagery of machines running rampant and destroying humanity —...

3 ways to take back control from PPC automations

“Machines are better than people!”While true in some instances, such a provocative statement conjures B-movie imagery of machines running rampant and destroying humanity —...

How advertising rates vary by category on Amazon

It was 10 years ago, Jeff Bezos famously quipped that “advertising is the price you pay for having an unremarkable product.” As it relates...