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How advertising rates vary by category on Amazon

It was 10 years ago, Jeff Bezos famously quipped that “advertising is the price you pay for having an unremarkable product.” As it relates...

Offense or defense: The secrets to bidding on brand terms on Amazon Advertising

Online advertising is among the latest industries Amazon plans to disrupt. Although it is relatively new to the digital advertising world compared to Google...

Offense or defense: The secrets to bidding on brand terms on Amazon Advertising

Online advertising is among the latest industries Amazon plans to disrupt. Although it is relatively new to the digital advertising world compared to Google...

Sidecar launches Amazon Advertising campaign management solution

E-commerce marketing technology firm Sidecar has launched a new solution for managing Amazon Advertising campaigns. Through a mix of managed service and technology, Sidecar...

Sidecar launches Amazon Advertising campaign management solution

E-commerce marketing technology firm Sidecar has launched a new solution for managing Amazon Advertising campaigns. Through a mix of managed service and technology, Sidecar...

TripAdvisor says it blocked or removed nearly 1.5 million fake reviews in 2018

The majority of consumers (80% – 90%) routinely consult reviews before buying something, whether online or off. The powerful influence of reviews on purchase...

TripAdvisor says it blocked or removed nearly 1.5 million fake reviews in 2018

The majority of consumers (80% – 90%) routinely consult reviews before buying something, whether online or off. The powerful influence of reviews on purchase...

Report alleges Amazon manipulating search results to boost its products, profit

In a detailed report appearing in the Wall Street Journal (WSJ), Amazon is accused of “juicing” search results “to more prominently feature listings that...