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Analytics & Conversion

Businesses need to think differently about customer feedback data in 2020

Contributor and SMX speaker, Adam Dorfman, thinks the customer feedback ecosystem is going to play an even more important role in the coming year...

2020 will be the year to get our data right

Contributor and SMX speaker, Aaron Levy, shares his insights about why it’s the “year of getting our data really, really right” and how that...

Amazon ad spend rises over Cyber 5, but most efficient sales days still ahead

On Cyber Monday alone, consumers spent $9.4B via online channels – that’s up $1.5B from just last year, according to Adobe, and another record-breaking...

Here’s how to set up the Google Site Kit WordPress plugin

On Oct. 31, Google announced the launch of its Site Kit WordPress plugin that, “enables you to set up and configure key Google services,...

Parse.ly looks to solve content marketing attribution challenges

Content marketing and analytics provider Parse.ly has rolled out the first generally-available release of Parse.ly Conversions. The solution seeks to help marketers address content...

Crawl data analysis of 2 billion links from 90 million domains offer glimpse into today’s web

The web is not only essential for people working in digital marketing, but for everyone. We professionals in this field need to understand the...

Invoca ‘Signal Discovery’ promises automated optimization from predictive call intelligence

Call intelligence company Invoca has released a new call analytics tool called “Signal Discovery.” It uses machine learning/AI to cluster calls into topics and...

Getting started with Google Tag Manager

Ever put in a development ticket for what you thought would be a simple tracking code update? And then waited weeks for the task...