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Report: Brands May Lose 10K to 60K Visitors Per Month To PPC Trademark Bidding

Monitoring firm BrandVerity has released its fourth-quarter look at how brand terms are targeted in paid search across the major networks.The company monitored the...

Search Arbitrage Accounts For Largest Percentage Of Ads Competing On Brand Trademarks

Brands are often struggling with other advertisers encroaching on their trademark terms in search ads. Sometimes brand trademarks are used by “friendly” advertisers such...

Study: Top 5 Search Engines See Search Traffic Drop By As Much As 31% Since December 2013

A newly released report from Shareaholic claims the top five search engines — Google, Bing, Yahoo, Ask.com and AOL — have all experienced a...

MapQuest Aims For Reboot With New Content, Partners, UI

A few years ago, while others were investing in their mapping platforms, AOL was coasting with MapQuest. AOL’s sustained neglect of the online mapping...

MapQuest Transfers Local Listings Management To Yext

Last October, MapQuest started outsourcing local business listings management to Yext. The “claim your MapQuest listings” page is hosted by Yext (I believe) with...

MapQuest Aims For Revival With New Mobile App

Once the leader and innovator in online mapping, MapQuest has fallen pretty far from that perch. While the brand survives and the site is still...

Market Share: Bing Continues Gains, Yahoo “Stabilized,” Google Flat

Financial analysts are releasing May comScore search market share data to their clients, which means we’re getting an early look at what the metrics...

September Search Share: Yahoo Continues Downward Slide

We’re getting the usual sneak peek at comScore data from financial analysts ahead of the official release tomorrow. In terms of the market-share horse...