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Last-minute paid search tactics, management tips for Black Friday, Cyber Monday success

As the hours tick down to Thanksgiving weekend and the official start of the holiday shopping season, here are a few last-minute items to...

Last-minute paid search tactics, management tips for Black Friday, Cyber Monday success

As the hours tick down to Thanksgiving weekend and the official start of the holiday shopping season, here are a few last-minute items to...

Video: Fru00e9du00e9ric Dubut of Bing on core ranking, spam fighting and much more

At SMX East last week, I sat down with the lead PM of Bing’s core ranking team, Frédéric Dubut, to ask him questions around...

Video: Fru00e9du00e9ric Dubut of Bing on core ranking, spam fighting and much more

At SMX East last week, I sat down with the lead PM of Bing’s core ranking team, Frédéric Dubut, to ask him questions around...

Bing says it has been applying BERT since April

Bing has been using BERT to improve the quality of search results since April, Microsoft has stated. The transformer models are now applied to...

Bing says it has been applying BERT since April

Bing has been using BERT to improve the quality of search results since April, Microsoft has stated. The transformer models are now applied to...

Understanding referrer clicks and how they can skew search engine market share

As every search marketer knows, clicks are a key metric in measuring search traffic, yet counting clicks can be a complicated thing. All...

Understanding referrer clicks and how they can skew search engine market share

As every search marketer knows, clicks are a key metric in measuring search traffic, yet counting clicks can be a complicated thing. All...