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Facebook’s Campaign Budget Optimization is coming. Are you ready?

Facebook will soon be transitioning advertisers to campaign budget optimization (CBO), which automates budget optimization across the ad sets in a campaign. Originally scheduled...

3 ways to take back control from PPC automations

“Machines are better than people!”While true in some instances, such a provocative statement conjures B-movie imagery of machines running rampant and destroying humanity —...

3 ways to take back control from PPC automations

“Machines are better than people!”While true in some instances, such a provocative statement conjures B-movie imagery of machines running rampant and destroying humanity —...

How to track traffic quality and boost conversions

Imagine you got a spike of traffic from Facebook amounting to hundreds of thousands of visitors — but only a trickle of them converted.And...

How to track traffic quality and boost conversions

Imagine you got a spike of traffic from Facebook amounting to hundreds of thousands of visitors — but only a trickle of them converted.And...

Breaking loyalty silos

Loyalty programs of the 1980s andearly 1990s offered quite limited options when it came to using your points(the brand’s loyalty currency ). The only...

Breaking loyalty silos

Loyalty programs of the 1980s andearly 1990s offered quite limited options when it came to using your points(the brand’s loyalty currency ). The only...

You canu2019t advertise that: The big list of prohibited ads across social and search platforms

Part of managing successful ad campaigns involves knowing what types of ad content is disallowed and what’s restricted across the social and...