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Say hello to Googleu2019s new Publisher Center

Google has launched Publisher Center, an interface that allows publishers to submit, manage and monetize their content in Google News and other Google properties,...

Mid-market, enterprise retailers had different Google Ads holiday weekend strategies, data indicates

Mid-market retailers threw their marketing dollars into Google Shopping, pulling back from Google text ads over the five days between Thanksgiving and Cyber Monday...

Pro Tip: Why you should stop using last-click attribution in Google Ads

When was the last time you searched for something, clicked an ad and purchased immediately?Probably never. That’s why it’s time for marketers to stop...

BERT is rolling out to Google search in over 70 languages

BERT, the natural language processing algorithm that launched on English language queries in October, is now coming to over 70 languages globally, Google announced...

Advertisers increased Google Shopping spend by 32%, Amazon Sponsored Product by 50% YoY this holiday cyber weekend

Holiday PPC budgets continue to rise. Advertisers spent 32% more on Google Shopping ads and 50% more on Amazon Sponsored Products Ads between Thanksgiving...

Google extends ‘Incognito Mode’ in Maps to iOS users

Incognito mode is now available on Google Maps for iOS users and bulk location history deletion in Timeline will roll out on Android next...

Google search quality guidelines update emphasizes users of diverse backgrounds

Google’s search quality evaluator guidelines were updated on Thursday, December 5. The revisions emphasized diversity, impartiality and pertained to language referring to users.The search...

Google extends optimization score to Display campaigns

The campaign optimization score that Google Ads shows for Search and Shopping campaigns is now available for Display campaigns. Scores will be available at...