Home Local

Local

How verticalization and zero-click will impact local search in 2020

In a recent post on the SparkToro blog, Moz founder and search guru Rand Fishkin predicted that 2020 will be the year Google is...

A wishlist of improvements for Google My Business in 2020

There was a LOT of changes in the Local SEO world in 2019 – 94 that I’ve tracked (most are listed here). I have...

The big list of Google My Business changes, upgrades and tests in 2019

For businesses that operate in the physical world, Google My Business (GMB) has become the center of the digital universe. Google is relying increasingly...

Good guides gone bad: How Googleu2019s u2018Local Guidesu2019 program fails businesses and consumers

When Google launched Local Guides some years ago, few of us could have realized what level of impact this program would have on the...

Google now showing ‘request quotes’ button for Local Services Ads on mobile

Google is either testing or has introduced a “request quotes” button in local results. This was discovered by Tom Waddington; however I have not...

SMX Overtime: Managing your online business reviews

Last month I spoke at SMX East about scaling online reputation management – specifically reviews. At the end of my presentation, “14 Tips to...

Consumers more invested in reviews, but also more skeptical of authenticity — survey

Users are increasingly relying on search and reviews when looking for local businesses, the latest BrightLocal consumer reviews survey finds. However, it also shows...

Google now shows carousels of reviews on local business profiles

Google has been spotted displaying reviews in a carousel format, placed more prominently on local business profiles. The feature was spotted by digital marketer...