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Yahoo Neighbors Adds Community Conversation To Local Search

After a trial run in four markets, Yahoo has just launched Neighbors nationwide. Neighbors is an interesting and potentially very strong addition to Yahoo...

Matching Mobile Ads To Consumer Intent

In my last article, “Matching Local Advertising to Consumer Intent,” I encouraged local advertisers to consider the intent of the consumers that they wanted...

Google Ties Street View To Local Business Listings

If it sometimes seems that there’s no rhyme or reason to the various tools and products Google adds to its properties, this one will...

What Is The Potential For Growth In SMB Online Marketing?

The handful of SEM companies that we work with at Palore make millions of calls to Small and Medium Businesses (SMBs) every year. This...

Swiss Govt. Not So Neutral On Google Street View

Just days after it was launched, Google Street View is now under attack in Switzerland. On Friday, a Swiss privacy official issued a statement...

A Golden Opportunity For Brands To Join The Local Search Party

The ‘Cash for Clunkers’ program hoopla and Congress’ push to infuse it with more ‘cash’ was a fantastic opportunity for big auto manufacturers advertising...

Microhoo Changes Local Search Landscape For Small Biz

Finally, after a lengthy gestation period, Microhoo is official! In late July, Microsoft and Yahoo inked a 10-year deal that — if approved —...

You Donu2019t Own Your Own Business Details Anymore

Who owns your business details – your phone number, address, company name? As the owner of a business, do you have the right to...