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Bing revives its cashback program with Rebates

Microsoft has introduced Bing Rebates, the successor to its now-defunct Cashback shopping program. The new program, which was reported on by WinBuzzer, makes rebates...

Get inside the buyer’s brain to boost e-commerce sales

As with any online experience, you need to keep your customers at the forefront of your mind as you architect your e-commerce site and...

2019 benchmark report: brand vs. non-brand traffic in Google Shopping

For paid search managers, developing an effective branded keyword strategy is nothing new. When it comes to Shopping ads, however, the picture gets a...

Machine learning for next-best offers

We all have our habitsand routines. Some enjoy jogging first thing in the morning, while others wouldrather stay up late watching their favorite show.As...

Yahoo Shopping aims to stand out in commerce discovery with Rakuten cashback rewards

Rakuten and Verizon Media have partnered to deliver commerce experiences for Rakuten merchants and Yahoo users this holiday season. The offering is a differentiator...

Yahoo Shopping aims to stand out in commerce discovery with Rakuten cashback rewards

Rakuten and Verizon Media have partnered to deliver commerce experiences for Rakuten merchants and Yahoo users this holiday season. The offering is a differentiator...

Mid-market, enterprise retailers had different Google Ads holiday weekend strategies, data indicates

Mid-market retailers threw their marketing dollars into Google Shopping, pulling back from Google text ads over the five days between Thanksgiving and Cyber Monday...

Mid-market, enterprise retailers had different Google Ads holiday weekend strategies, data indicates

Mid-market retailers threw their marketing dollars into Google Shopping, pulling back from Google text ads over the five days between Thanksgiving and Cyber Monday...