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How to breathe fresh life into evergreen content (and get fresh traffic, too)

NEW YORK — Creating content can do wonders for your brand, but not if it goes unseen. A staggering 90% of the content in...

Rich answers in Google mobile search more than doubled since 2018, study finds

The occurrence of rich answers has surged compared to last year, according to a study of 1.4 million Google mobile search queries conducted by...

Rich answers in Google mobile search more than doubled since 2018, study finds

The occurrence of rich answers has surged compared to last year, according to a study of 1.4 million Google mobile search queries conducted by...

2020 SEO trends that will influence your work

The SEO landscape is very dynamic. Sure, some things stay the same: put relevant keywords in your titles, make it a priority to optimize...

2020 SEO trends that will influence your work

The SEO landscape is very dynamic. Sure, some things stay the same: put relevant keywords in your titles, make it a priority to optimize...

A framework for SEO success with structured data

NEW YORK – Simply implementing structured data is not enough to guarantee success on the search results page. Brands must have a process in...

A framework for SEO success with structured data

NEW YORK – Simply implementing structured data is not enough to guarantee success on the search results page. Brands must have a process in...

5 tips and trends from Google Webmaster Conference

Google held its Google Webmaster Conference event for the first time at its Mountain View, California headquarters on Monday. Here are five tips and...