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Microsoft Advertising launches sweepstakes for advertisers

To kick off a new year, Microsoft Advertising has launched an incentive sweepstakes for advertisers. How to enter. To enter the Microsoft Advertising Sweepstakes,...

The consumer decision journey will drive paid search in 2020

Contributor and SMX speaker, Christi Olson, explains how the consumer decision journey is going to drive paid search while organic search’s data push directly...

Machine learning will free up time to be more strategic with accounts in 2020

Contributor and SMX speaker, Brooke Osmundson, explains how machine learning is changing our account work and why we need to be smarter about layering...

New challenges ahead for attribution with the rise of intelligent tracking prevention

Contributor and SMX speaker, Simon Poulton, is focusing on intelligent tracking prevention (ITP) in 2020 because he believes Safari is going to present the...

Automation layering is driving PPC so get onboard in 2020

Contributor and SMX speaker, Frederick Vallaeys, wants PPC practitioners in the pilot’s seat in 2020 and knows automation layering is the tool that will...

The big comings and goings in paid search 2019 that will shape how we market in 2020

In 2019, Google shook up mobile search results pages with a redesign that introduced black “Ad” labels to text ads and favicons for organic...

The PPC changes that bugged and elated marketers most in 2019: An unscientific poll

Of the dozens of changes that rolled out across the paid search landscape this year, what had the biggest impact? This was the question...

Pro Tip: A look back at some notable tips from our Paid Search community in 2019

Our paid search community is dedicated to helping fellow search marketers and as we say goodbye to 2019, we look back at a few...