Home SEM

SEM

Amazon makes it easier for agencies to advertise on their clients’ behalf

Amazon has changed the registration process for agencies and marketers running sponsored ads campaigns for Amazon vendors. What’s changed? Agencies no longer have to...

SMX Overtime: Here’s how to take control of your account ad groups and search terms

During my “Managing Search Terms In A New Match-Type World” session at SMX East, attendees asked questions about match types, negative keywords, using pivot...

Google Ads to end customer support via social Jan 1, 2020

Earlier this year, Google Ads announced it is shifting customer support requests to an online form and will no longer supporting customer service through...

The secret formula for determining a marketing budget

Determining a marketing budget can be frustrating. Are you investing enough? Are your marketing dollars being applied in the most efficient way? How do...

Why are you making PPC budgets so difficult?

Setting a budget for your PPC campaigns is not easy. Too little and you’re selling yourself short. Too much and you’re literally throwing money...

Planning and creating the perfect landing page

If you’re looking to gather leads for your business, you need to have a landing pages strategy. Just like every other marketing tactic, this...

3 pitfalls of PPC experiments

While there are many true-and-tried best practices in search marketing, the devil is in the details when it comes to achieving the best results....

Pro Tip: Why you should stop using last-click attribution in Google Ads

When was the last time you searched for something, clicked an ad and purchased immediately?Probably never. That’s why it’s time for marketers to stop...