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Pro Tip: Why you should stop using last-click attribution in Google Ads

When was the last time you searched for something, clicked an ad and purchased immediately?Probably never. That’s why it’s time for marketers to stop...

How to create PPC reports people will actually read

I used to have a love/hate relationship with reporting.I loved it because data was the sweet nectar we all need to achieve better growth....

How to create PPC reports people will actually read

I used to have a love/hate relationship with reporting.I loved it because data was the sweet nectar we all need to achieve better growth....

Advertisers increased Google Shopping spend by 32%, Amazon Sponsored Product by 50% YoY this holiday cyber weekend

Holiday PPC budgets continue to rise. Advertisers spent 32% more on Google Shopping ads and 50% more on Amazon Sponsored Products Ads between Thanksgiving...

Advertisers increased Google Shopping spend by 32%, Amazon Sponsored Product by 50% YoY this holiday cyber weekend

Holiday PPC budgets continue to rise. Advertisers spent 32% more on Google Shopping ads and 50% more on Amazon Sponsored Products Ads between Thanksgiving...

CCPA goes live in weeks: Are you ready?

The California Consumer Privacy Act – or CCPA – goes live in a few short weeks, and it has major implications for your marketing...

CCPA goes live in weeks: Are you ready?

The California Consumer Privacy Act – or CCPA – goes live in a few short weeks, and it has major implications for your marketing...

Google extends optimization score to Display campaigns

The campaign optimization score that Google Ads shows for Search and Shopping campaigns is now available for Display campaigns. Scores will be available at...