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Google extends optimization score to Display campaigns

The campaign optimization score that Google Ads shows for Search and Shopping campaigns is now available for Display campaigns. Scores will be available at...

4 ways to get started with agile marketing

Marketing is always changing. And with that constant change comes greater expectations to produce ever-better results at a rapid pace with limited resources. Now...

4 ways to get started with agile marketing

Marketing is always changing. And with that constant change comes greater expectations to produce ever-better results at a rapid pace with limited resources. Now...

5 audiences you should exclude from your PPC campaigns

With the blurring of match type accuracy, PPC has become more about audience targeting than ever before. Ad platforms offer almost infinite ways to...

5 audiences you should exclude from your PPC campaigns

With the blurring of match type accuracy, PPC has become more about audience targeting than ever before. Ad platforms offer almost infinite ways to...

5 audiences you should exclude from your PPC campaigns

With the blurring of match type accuracy, PPC has become more about audience targeting than ever before. Ad platforms offer almost infinite ways to...

This Thursday– Get More Value Out of Your First-Party Data

First-party data is your most important advantage in today’s highly regulated marketing environment. And customer conversations have become your ultimate first-party data source. In...

This Thursday– Get More Value Out of Your First-Party Data

First-party data is your most important advantage in today’s highly regulated marketing environment. And customer conversations have become your ultimate first-party data source. In...