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Google Tests Top Right AdWords Product Ad

I reported at the Search Engine Roundtable that Google is testing a new form of products ads. This time, the product ad is...

8 Core Elements For Attribution Modeling Beyond The Last Click

Search marketers often benefit from the “last ad clicked” model because search is far down the purchase funnel. But limiting your analysis to just...

5 Tips For Getting Good Paid Search Clients

There’s no shortage of criteria for choosing a good agency. Reports, ratings, opinions, and referrals are traded freely and openly as you might expect...

After Buying Performics From Google, Publicis Buys Razorfish From Microsoft

Yesterday Microsoft and French advertising holding company Publicis Groupe announced that the latter was buying agency Razorfish. Razorfish came to Microsoft as part of...

Google Shifts Search Ads Closer To Free Results

James Carswell noticed that Google, on some browsers, has shifted the search ads on the right hand side of the search results page, closer...

Micro-Hoo: The Details Emerge With SEC Filing

First to pounce on the SEC 8-K filing by Yahoo was PaidContent, which provides an extensive bulleted list of many of the deal terms...

Report: 90% Of Bing’s Internet Pharmacies Search Ads Lead To Rogue Sites

A report (PDF) by LegitScript and KnujOn claims that of the prescription drug and online pharmacy search ads on Bing (i.e. adCenter), Microsoft’s search...

ShoeMoney Vs. Google Employee Case Settled

Jeremy “Shoemoney” Schoemaker has confirmed that the case between his company and Google AdWords employee, Keyen Farrell, has been settled. Jeremy said, “I can...