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Ads Donu2019t Always Sell What They Are Created To Sell

Your ads are often not selling the products that you designed them to sell. We have found that upwards of 48.38% percent of the...

How To Maximize The Impact Of Your Top Performing Keywords

Not all keywords are created equal. The Pareto principle states that roughly 80% of effects will come from 20% of the causes. Search is...

PPC Lessons From The Catalog Industry

The direct mail industry is enormously sophisticated. They’ve been on the leading edge of data modeling since the 1970s, and smart PPC advertisers...

Google Removes “Beta” Label From New AdWords Interface

Google announced they have removed the beta label from the new AdWords interface.Google has been testing the new interface since November 2008. They...

Google Rolling Out Bid Simulator

Barry originally wrote about AdWords Bid Simulator early last month. The tool shows you estimated costs, impressions, position and clicks tied to bid price....

Micro-Hoo Details: Q&A With Mehdi & Schneider

Danny and I had an opportunity to talk with Microsoft SVP Yusuf Mehdi and Yahoo EVP Hilary Schneider earlier this morning. Both were instrumental...

It’s Finally Official, Microsoft & Yahoo Make A Deal, Yahoo Gives Up On Search

As expected, Microsoft and Yahoo have finally struck a deal, one that with regulatory approval, they hope will be in place by early 2010....

Reports: Micro-Hoo Search Deal Coming Within 24 Hours

There are reports coming out of the Wall Street Journal and AllThingsD that a search/ads deal between Microsoft and Yahoo will be announced within...