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Geekynomics? Finding The Hidden Government Within Googleu2019s Magic Money Machine

Joseph Heath, a philosophy professor at the University of Toronto, has published the timely Filthy Lucre: Economics for People Who Hate Capitalism (HarperCollins, 2009),...

Reports: Bing Users Click More, Search Deal With Yahoo Coming This Week

A report analyzing traffic and click-through rates from ad network Chikita finds that “Bing users are over 50% more likely to click an ad...

Google AdWords To Add Addresses On Ads: Location Extensions

The Google AdWords Blog announced they will be allowing advertisers to add the full address to their search ads through location extensions. Location...

Microsoft Misses Earnings, Yahoo Board Meets About Potential Microsoft Search Deal

Microsoft reported worse-than-expected earnings yesterday. The company was about a billion dollars off analysts consensus expectations. According to the Microsoft release, the company had...

Click Fraud Rise Or Fall? Click Fraud 22.9% Or 12.7%

Today, I received two click fraud reports from two different companies. The first was from Anchor Intelligence and the second was from Click...

Keyword Bidding Counterpoint: It’s Not Automation That’s The Problem

In a recent Search Engine Land opinion piece entitled Automated Keyword Bidding? More Like Automated Money Sink, the author espouses the view that automated...

Has Googleu2019s New Trademark Policy Caused A Spike In Use?

As you may know, Google recently loosened its policy in the USA related to the use of trademarks in ad copy text, which went...