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SEOs must focus on intent research practices in 2020

SMX speaker, Frédéric Dubut of Bing, explains why 2020 is the year SEOs need to evaluate their intent research practices to keep up with...

Make it easy for search engines to rank your website in 2020

Contributor and SMX speaker, Fili Wiese, explains why it’s important to audit your website in 2020 to help search engine algorithms better understand your...

Focus on E-A-T to avoid performance problems in 2020

Contributor and SMX speaker, Lily Ray, wants to make sure you think about your backlink profile and telling search engines through the right structure...

Online tax-filing services can no longer hide free services from Google Search results

The IRS has revised its Free File agreement with online tax return software providers, requiring them to allow their Free File landing pages to...

At enterprise companies, SEOs cannot ‘do’ most of the SEO (An article to forward to non-SEO teams in your company)

This is part of our series on in-house SEO in which we dig into the operational challenges and opportunities that managing search engine optimization...

How to create content your target audience actually wants

In the ebb and flow of content marketing trend analyses comes the return of the “content fatigue” narrative. We’re told content marketing doesn’t work...

SEO year in review 2019: Zero-click searches, BERT, local spam and more

Search was a roller coaster of ups and downs in 2019: Structured data-powered rich results helped to push zero-click searches to an all-time high....

Pro Tip: A look back at some helpful tips from our SEO community in 2019

Our community is dedicated to helping fellow SEOs so we wanted to look back at a few insights shared this past year that were...