Home google Google extends ‘Incognito Mode’ in Maps to iOS users

Google extends ‘Incognito Mode’ in Maps to iOS users

Incognito mode is now available on Google Maps for iOS users and bulk location history deletion in Timeline will roll out on Android next month, Google announced on Monday.

Source: Google.

Why we care

Providing users with more control over their privacy settings can instill confidence and promote trust, which can help Google retain users.

From a marketing perspective, these updates won’t have a material impact. Although some users may opt to purge location history from their Timelines or use Incognito Mode in Maps, those actions will not have a significant effect on Google’s location data collection or ad targeting capabilities.

More on the announcement

  • While using Incognito Mode in Maps, the locations a user searches for or navigates to are not saved to their Google account and personalized features, such as restaurant recommendations based on Maps history, do not appear.
  • With bulk delete, users can delete all or part of their Timeline by date range from their location history settings.
  • Location history can also be set to automatically delete activity after three months. Data older than 18 months is automatically deleted from a user’s account on an ongoing basis.
  • Incognito mode in Maps first rolled out to Android users in October.

Must Read

SEOs must focus on intent research practices in 2020

SMX speaker, Frédéric Dubut of Bing, explains why 2020 is the year SEOs need to evaluate their intent research practices to keep up with...

Businesses need to think differently about customer feedback data in 2020

Contributor and SMX speaker, Adam Dorfman, thinks the customer feedback ecosystem is going to play an even more important role in the coming year...

How verticalization and zero-click will impact local search in 2020

In a recent post on the SparkToro blog, Moz founder and search guru Rand Fishkin predicted that 2020 will be the year Google is...

Make it easy for search engines to rank your website in 2020

Contributor and SMX speaker, Fili Wiese, explains why it’s important to audit your website in 2020 to help search engine algorithms better understand your...

Microsoft Advertising launches sweepstakes for advertisers

To kick off a new year, Microsoft Advertising has launched an incentive sweepstakes for advertisers. How to enter. To enter the Microsoft Advertising Sweepstakes,...