Home google Google’s new take on Shopping goes live in U.S.

Google’s new take on Shopping goes live in U.S.

The new Google Shopping shows personalized results based on signals including search activity.

Google’s new personalized shopping “destination” is now live in the U.S., the company announced Thursday.

As we reported when Google first teased the U.S. release of the revamped Google Shopping experience in May, Google is bringing personalized Shopping, local inventory and better checkout to Shopping. The experience first debuted in France earlier this year.

Buy on Google. One thing you’ll notice immediately is the prominence of the colorful shopping cart icons and calls to “Buy on Google”. This is Google’s cost cost-per-action program for retailers, currently called Google Shopping Actions. It enables users to buy via Google’s checkout with the payment information stored in their Google accounts. This is a significant piece of Google’s strategy to push back on Amazon is to establish partnerships with retailers and provide universal checkout. Google described the new Google Shopping as the “merger of the best of Google Express with Google Shopping.”

Lowest prices. The new experience is also pushing the ability to find the lowest prices — something Amazon is often criticized for not offering. A price-tracking feature lets users tag products they’re looking for to receive notifications when the prices on those items drop.

Personalized, omnichannel recommendations. Consumers will see shopping recommendations based on their shopping histories, search histories and lists. Users will also be able to buy online or locally with buy online/pick up in-store, if that’s supported by the retailer. Google says it has mapped more than 2 billion products to local retailers.

Why we should care. This is a significant initiative by Google to remain relevant in the retail sector. Now that this new experience is live, it’s even more clear that merchants will need to adopt Shopping Actions if they want to get prominent visibility in Google Shopping and other surfaces, including Assistant. As it does with Amazon, revenue share for Shopping Actions varies by category.

You can see the new Google Shopping live here.

Must Read

SEOs must focus on intent research practices in 2020

SMX speaker, Frédéric Dubut of Bing, explains why 2020 is the year SEOs need to evaluate their intent research practices to keep up with...

Businesses need to think differently about customer feedback data in 2020

Contributor and SMX speaker, Adam Dorfman, thinks the customer feedback ecosystem is going to play an even more important role in the coming year...

How verticalization and zero-click will impact local search in 2020

In a recent post on the SparkToro blog, Moz founder and search guru Rand Fishkin predicted that 2020 will be the year Google is...

Make it easy for search engines to rank your website in 2020

Contributor and SMX speaker, Fili Wiese, explains why it’s important to audit your website in 2020 to help search engine algorithms better understand your...

Microsoft Advertising launches sweepstakes for advertisers

To kick off a new year, Microsoft Advertising has launched an incentive sweepstakes for advertisers. How to enter. To enter the Microsoft Advertising Sweepstakes,...