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The big list of Google My Business changes, upgrades and tests in 2019

For businesses that operate in the physical world, Google My Business (GMB) has become the center of the digital universe. Google is relying increasingly...

Bing revives its cashback program with Rebates

Microsoft has introduced Bing Rebates, the successor to its now-defunct Cashback shopping program. The new program, which was reported on by WinBuzzer, makes rebates...

The PPC changes that bugged and elated marketers most in 2019: An unscientific poll

Of the dozens of changes that rolled out across the paid search landscape this year, what had the biggest impact? This was the question...

How to create content your target audience actually wants

In the ebb and flow of content marketing trend analyses comes the return of the “content fatigue” narrative. We’re told content marketing doesn’t work...

Pro Tip: A look back at some notable tips from our Paid Search community in 2019

Our paid search community is dedicated to helping fellow search marketers and as we say goodbye to 2019, we look back at a few...

SEO year in review 2019: Zero-click searches, BERT, local spam and more

Search was a roller coaster of ups and downs in 2019: Structured data-powered rich results helped to push zero-click searches to an all-time high....

Pro Tip: A look back at some helpful tips from our SEO community in 2019

Our community is dedicated to helping fellow SEOs so we wanted to look back at a few insights shared this past year that were...

The 2019 search engine patents you need to know about

Bill Slawski, director of SEO research for Go Fish Digital, has published his list of the top 10 search engine patents to know from...

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SEOs must focus on intent research practices in 2020

SMX speaker, Frédéric Dubut of Bing, explains why 2020 is the year SEOs need to evaluate their intent research practices to keep up with...

Businesses need to think differently about customer feedback data in 2020

Contributor and SMX speaker, Adam Dorfman, thinks the customer feedback ecosystem is going to play an even more important role in the coming year...

How verticalization and zero-click will impact local search in 2020

In a recent post on the SparkToro blog, Moz founder and search guru Rand Fishkin predicted that 2020 will be the year Google is...

Make it easy for search engines to rank your website in 2020

Contributor and SMX speaker, Fili Wiese, explains why it’s important to audit your website in 2020 to help search engine algorithms better understand your...

Microsoft Advertising launches sweepstakes for advertisers

To kick off a new year, Microsoft Advertising has launched an incentive sweepstakes for advertisers. How to enter. To enter the Microsoft Advertising Sweepstakes,...