Home Industry SearchCap: AdWords dashboards, new Google hotel reviews & featured snippets report

SearchCap: AdWords dashboards, new Google hotel reviews & featured snippets report

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google confirms it’s rolling out new reviews format for hotels
    May 24, 2017 by Barry Schwartz

    It’s official, Google is rolling out the more graphical user interface for hotel reviews.

  • AdWords gets Google Optimize & Google Surveys 360 integrations
    May 23, 2017 by Ginny Marvin

    Advertisers will be able to create landing page tests down to the keyword level and deploy consumer surveys to remarketing lists.

  • Spotted: AdWords reporting dashboards that can be scheduled & shared
    May 24, 2017 by Ginny Marvin

    Create visual dashboards that can be emailed on a regular basis from AdWords Report Editor.

  • Crafting a successful holistic search approach
    May 24, 2017 by David Freeman

    Columnist David Freeman believes that integrating paid and organic search into a single holistic search strategy can increase efficiency and help marketers make smarter, more data-driven decisions.

  • New study on featured snippets within Google reveals growth & optimization techniques
    May 24, 2017 by Barry Schwartz

    Study shows nearly 30% of the Google results have featured snippets.

  • The consumer decision journey in the increasingly complex search retail marketplace
    May 24, 2017 by Christi Olson

    As e-commerce continues to grow, retail marketers will need to invest in digital marketing. Columnist Christi Olson makes the case that search can strengthen your online retail strategy at every stage of the buyer journey.

  • MarTech is coming! MarTech is coming! To Boston Oct. 2-4
    May 24, 2017 by Scott Brinker

    Earlier this month, we wrapped up the West Coast edition of MarTech. The conference kicked off with the Stackies, an awards ceremony celebrating exceptional illustrations of marketing technology stacks from companies like Microsoft, Cisco and many more. I also unveiled the 2017 edition of the Marketing Technology Landscape, which now includes a whopping 5,381 solutions, up […]

  • The silent revolution of search
    May 24, 2017 by Sponsored Content: LiveRamp

    Conventional wisdom within ad tech is that search is boring. In the display ecosystem, life is exciting: in the last decade alone, thousands of niche companies have emerged, nearly as many have folded, and major new technologies have come and gone. In contrast, search seems dull: it’s still the best-performing and highest-spending channel by far, […]

  • New RLSA Strategies for Search Marketers
    May 23, 2017 by Digital Marketing Depot

    Search advertising is quickly becoming personal – as mobile dominates desktop and keywords are only part of the equation. If you’re not using RLSAs – Remarketing Lists for Search Ads – you are missing out on a key opportunity to make highly targeted, personalized ads an important part of your paid search strategy. But like […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

  • Google is testing variations of black links in search results
  • Want more links? Be more likable.
  • Stop oversimplifying everything!
  • Making martech usable
  • Behind the scenes of the Martech 5000 Landscape [Podcast]
  • MarTech is coming! MarTech is coming! To Boston Oct. 2-4
  • Blippar launches ‘first AR digital ad unit’ that doesn’t need an app
  • Datorama adds Genius AI to its marketing data platform
  • 12 email marketing fundamentals to master
  • E-commerce CPMs, Facebook Dynamic Ad usage set to rise this Memorial Day
  • Not getting what you want from your outreach emails? Follow these 10 steps.
  • The silent revolution of search
  • Pinterest adds autoplay video ads to feeds, search results
  • Mobile Marketing vs. In-Store Sales: Help! What’s the Correlation?

Search News From Around The Web:

Local & Maps

  • Making Your Content Locally Relevant, Search Engine People

Link Building

Searching

SEO

  • Functional SEO Requirements For a New Website, State of Digital
  • Google Says There Is Not Limit To How Many Times Your URL Can Show On First Page, Search Engine Roundtable
  • How Do You SEO Categories & Tag Pages? #AskanSEO, Search Engine Journal
  • How to Onboard an SEO Agency (Checklist), BruceClay.com
  • Tackling Tag Sprawl: Crawl Budget, Duplicate Content, and User-Generated Content, Moz
  • Want Google To Comment About SEO Myths? Tell Gary., Search Engine Roundtable

SEM / Paid Search

Must Read

SEOs must focus on intent research practices in 2020

SMX speaker, Frédéric Dubut of Bing, explains why 2020 is the year SEOs need to evaluate their intent research practices to keep up with...

Businesses need to think differently about customer feedback data in 2020

Contributor and SMX speaker, Adam Dorfman, thinks the customer feedback ecosystem is going to play an even more important role in the coming year...

How verticalization and zero-click will impact local search in 2020

In a recent post on the SparkToro blog, Moz founder and search guru Rand Fishkin predicted that 2020 will be the year Google is...

Make it easy for search engines to rank your website in 2020

Contributor and SMX speaker, Fili Wiese, explains why it’s important to audit your website in 2020 to help search engine algorithms better understand your...

Microsoft Advertising launches sweepstakes for advertisers

To kick off a new year, Microsoft Advertising has launched an incentive sweepstakes for advertisers. How to enter. To enter the Microsoft Advertising Sweepstakes,...