Good morning, Marketers, happy Monday.

Gallery ads, those big splashy ads with carousels of images, are sunset bound. Fair enough if you thought they’d already been put to pasture, but beta testers have been notified that their Gallery ads will stop serving beginning in August. Instead, Google Ads will focus on its other image beta test: image extensions, including dynamic image extensions. With a low barrier to set up and a similar treatment already showing in organic results, it’s looking like this could finally be the image extensions iteration that makes it out of beta. 

As for Gallery ads, they likely suffered from the friction involved in setting up new ad formats and from measurement challenges. The format lives on for automotive brands, however. 

Local businesses are starting to see more customer reviews showing up in Google My Business. Google confirmed to us that it is “now publishing user reviews and photos in all countries and the vast majority of business categories.” Google had temporarily disabled reviews in March as the coronavirus pandemic hit and the company was working with reduced staff. You should now see most review activity showing up in your GMB account. 

Catch the replay of Friday’s Live with Search Engine Land with Search Engine Land’s Greg Sterling, Foursquare CEO David Shim and PlaceIQ CEO Duncan McCall. It was a wide-ranging and fascinating discussion about how marketers are using location insights to understand consumer behavior trends and activating audiences to predictions of what COVID recovery will look like based on current data trends. 

Read on for a snapshot of travel CPCs from Microsoft Advertising’s most recent search trend insights and more. 

Ginny Marvin


Travel trends in search

Microsoft Advertising has been publishing search insights across a number of verticals to help marketers understand current and emerging behavior trends during this time. The travel sector has been among the hardest hit during the pandemic. In Microsoft’s most recent snapshot, there are indications that some air travel and transportation & excursions advertisers are turning campaigns back on. We’ll be watching if that trend holds, or if advertisers will pull back — as seen in the cruise subvertical at the end of April. You can access the COVID-19 insights hub for advertisers here


Webinar: How to Build a Digital Foundation to Transform Your Customer Experience

The COVID-19 pandemic has revealed how critical long-term strategies are. Within the current environment, organizations must establish a digital foundation to quickly pivot when needed. The B2B business unit responsible for servicing restaurants at Tyson Foods followed Lima Consulting Group’s Digital Transformation Model to gain the consensus they needed to align the enterprise just in time to support the dramatic pivot caused by COVID-19. Learn more about the shift made by Tyson, and how they are transforming to deliver a better digital customer experience.

RSVP today »

Search Shorts

Deindexed can be a relevancy issue

Deindexed pages, might be quality issue. Gary Illyes from Google said Google may remove your pages from its index if those pages are not high quality to save space in its index. It’s a complex topic, but he wrote about it in more detail on Twitter.

Google My Business and core updates.  Google Search Core updates do not impact the data in Google My Business said John Mueller of Google.

Translating developer docs.  Lizzi Harvey from Google said it can take about two weeks from when an English Google developer document is published to be translated to other languages.


What's "next" in search marketing?

SMX Next! Log on June 23-24 for actionable SEO and SEM tactics that can drive more traffic, leads, and sales — and learn how emerging technology and advancements in search platforms are changing what it means to be a tactical and effective search marketer.

Register for free »

What we're reading

We've curated our picks from across the web so you can retire your feed reader

5 Reasons You’re Not Ranking Right Now and What To Do Instead – BruceClay

AdLingo Ads Builder turns an ad into a conversation – Google Blog

Announcing v202005 of the Google Ad Manager API – Google Ads Developer Blog

April’s Top 100 Most Visited Websites Via Organic Search – Similarweb

British Gas energized by Responsive Search Ads – Microsoft Advertising

Google Search Testing Boxes With Shadows – Search Engine Roundtable

How one EMEA retailer grew 78% in web traffic with SEO and Conductor – Conductor

How Python Can Create Better Content Briefs and Improve SEO – SEM Rush

Reintroducing a community for Polish & Turkish Site Owners – Official Google Webmaster Central Blog

Risk-Averse Link Building – Best of Whiteboard Friday – Moz

The May 2020 Google Core Update – 4 Case Studies That Emphasize The Complexity Of Broad Core Updates – GSQI